The active woman who cares about what she puts in her body and how it looks on her shelf. That was the brief. Together with the STRYD team, I built everything from the ground up. Brand strategy, a clear positioning, and a fruit inspired color system where every product has its own color and its own story. Packaging that feels premium without being cold, and a complete e-commerce website designed to convert. Every touchpoint from the bottle to the checkout page was considered and intentional.