LUNARÉ™
The Challenge
The skincare market is crowded—but ironically, most brands blur together. LUNARÉ™ came with a clear intention: to cut through the noise not by being louder, but by being more precise. We weren’t creating a product line. We were designing a rhythm—for women tired of 12-step routines, but unwilling to compromise on results.
The challenge was to build a brand that felt clinically intelligent and emotionally elegant—scientific, without the sterility. Premium, but human.
Strategic Insight
Recognizing that skin has its own circadian rhythm, we positioned LUNARÉ™ to work with the body, not against it.
This meant formulating products that support the skin's inherent processes, emphasizing restoration and balance.
Brand Development
LUNARÉ™
Science for Skin that Breathes Light
LUNARÉ is a minimalist, science-backed skincare range rooted in chrono-biological research — designed to sync with the skin’s natural day-night repair rhythms. The brand targets discerning consumers who seek performance, ritual, and sensory elegance in skincare.
The Real Takeaway?
In the oversaturated skincare space, efficacy isn’t the differentiator—emotion is.
By anchoring LUNARÉ™ in the science of skin’s natural rhythm and elevating it with a brand story built on softness, precision, and ritual, I helped turn a clinical promise into a soulful experience.
From another skincare launch,
to a quiet standout,
to a brand that feels like light on your skin.
Next Project
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Transform your product or technology into a brand people trust—and choose.
I work with pharmaceutical, supplement, and biotech teams ready to stop competing on price—and start driving sales with clear positioning and real differentiation.